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Economic success through marketing efficiency ensures
ethical principles in medical practices and hospitals

The Kabutz strategy development and service chain for the health sector.
Consultancy
Brand management
in health sector
Patient communication
Research
Research concepts for
data collection: Internet-
based and face-to-face
patient surveys.
Qualitative and
quantitative methods
Creation
Text
Corporate design
Grafik design
Patient magazines
Flyers
Posters
Internet/databases
Websites
Database-supported quality manuals
Multimedia
Photography
3D animation
Video films
e-learning
Services
Health events
Sponsorship
Media services for
health networks
PR
Dialogue marketing
Newspaper
supplements
Direct response flyers
Hospital-doctor
communication
Performancereview
Evaluation of measures, Communication scorecard